International Wine Marketing Plan

Essay specific features

 

Issue:

Business

 

Written by:

Eugene S

 

Date added:

June 22, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

28 / 7594

 

Was viewed:

8594 times

 

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Essay content:

Furthermore, of those surveyed, 39% of purchasers had attended at least some college. The report went on further to state that 25% of purchasers were between the ages of 21-34 and 45% of purchasers were between the ages of 35-54. In a recent annual Yankelovich MONITOR survey of American adults, research has found that wine consumers exhibit many specific characteristics...
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These characteristics observed as a whole develop a picture of individuals on the "leading edge of trends". Unlike many of their peers, wine consumers have the following qualities: 1) Are open to new experiences 2) Decidedly follow their "own path in life" 3) Appreciate intangibles (i.e. experiences and emotions) over objects 4) View name brands as unnecessary 5) Value information to make confident consumer decisions 6) Have developed their goals and priorities Wine consumers have similar habits in restaurant environments, which include both bars and clubs...
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