Is The Purpose Of Advertising To Create Cognitive Dissonance

Essay specific features

 

Issue:

Business

 

Written by:

Hans M

 

Date added:

May 26, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1866

 

Was viewed:

823 times

 

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Essay content:

I will try to provide concrete examples of fear appeals and I will take into consideration the ethical aspect of fear appeals. In last part, I will give some examples, where advertisements are used to reduce the cognitive dissonance. The purpose of advertising is simply to sell a product or a service...
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In social contexts ads have many other applications such as reducing accidents, increasing voting and reducing smoking which must be assessed instead of profit. However people do not automatically buy a product after they are exposed to an ad. First, they have thoughts or feelings about a product, and then they buy it...
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