Is the Purpose of Advertising to Create Cognitive Dissonance?

Essay specific features

 

Issue:

Psychology

 

Written by:

Leon M

 

Date added:

August 27, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1756

 

Was viewed:

6854 times

 

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Essay content:

One such extension is the theory of cognitive dissonance. The purpose of advertising can be to create a cognitive dissonance to generate a favorable response from the buyer toward a product or a concept. The purpose of advertising The purpose of advertising is simply to sell a product or a service...
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In social contexts ads have many other applications such as reducing accidents, increasing voting and reducing smoking which must be assessed instead of profit. However people do not automatically buy a product after they are exposed to an ad. First, they have thoughts or feelings about a product, and then they buy it...
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