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Issue:

Business

 

Written by:

Andrew S

 

Date added:

August 18, 2015

 

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Grade:

A

 

No of pages / words:

9 / 2416

 

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Industry analysts predict a 10% market growth in FY 06 (finance.yahoo.com). Nike is very sensitive to consumers' spending patterns. "Nike is the largest seller of athletic footwear and athletic apparel in the world" (Nike, Inc.). The firm's revenues are generated in over 160 countries around the world, which are split up into four regions: United States, EMEA (Europe, Middle East, and Africa), Asia Pacific and Americas...
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The table below divides Nike's revenues based on its operating regions. Region $ (in millions) % of Total Revenue US 5,7225.5 38.3% EMEA 4,326.6 28.9% Asia Pacific 2,053.8 13.7% Americas 904.9 6.1% Other 1, 947.1 13.0% Total Revenue 14, 954.9 100% Table 1: Fiscal 2006 Revenues Breakdown by Region Source: Nike, Inc...
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