A merger of this magnitude could take a decade to complete and that means that both companies could expect a rough transition period. Analysts are not sure that either company could stay afloat long enough to make it through a lengthy transition period. With foreign manufacturers already taking a huge share of the American automobile market, it is not likely that Ford or General Motors could afford any setbacks...
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Analysts are not sure that either company could stay afloat long enough to make it through a lengthy transition period. With foreign manufacturers already taking a huge share of the American automobile market, it is not likely that Ford or General Motors could afford any setbacks. Therefore, a merger could prove to be incredibly risky...
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Market Segmentaion Revenues are thus improved. Improved segmentation can lead to significantly improved marketing effectiveness. Distinct segments can have different industry structures and thus have higher or lower attractiveness (Porter)...	1 / 273
how is market segmentation used in target marketing? Broadly, markets can be divided according to a number of general criteria, such as by industry or public versus private sector. Generally segmentation is conducted using demographic, geographic, attitudinal or behavioral data...	1 / 178
Marketing Mix A product isn't much good to a customer if it isn't available when and where it's wanted. The third P (Promotion) is concerned with telling the target market or others in the channel of distribution about the "right" product...	2 / 553
Strategic Analysis Strategic decisions may include setting objectives in capacity, responsiveness, quality and cost. As a result it should be possible to decide whether to produce a low cost product, or to attempt to differentiate it with features and to charge a premium for this...	2 / 343