It also entered the Hospitality industry by acquiring a hotel in Chennai, Now known as the ITC-Chola. The entry was again motivated by the government which was encouraging the development of businesses that had the potential to generate foreign exchange and employment in the country. In 1988, leveraging on its Agri-sourcing capability developed though its Tobacco business ITC entered the Agri-exports business, the flagship initiative of which is the well known E-choupal which has taken ITC to an all together new level of its agri-sourcing capability...
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In 1988, leveraging on its Agri-sourcing capability developed though its Tobacco business ITC entered the Agri-exports business, the flagship initiative of which is the well known E-choupal which has taken ITC to an all together new level of its agri-sourcing capability. However it was only in the beginning years of the 21st century that ITC began seriously looking into diversification and this time even into businesses totally unrelated to its core business...
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