The tide was turning and the medical community offered new research on the health risks of drinking. And new laws were passed to encourage people to drink responsibly, and encourage cities and states to act appropriately or risk losing government funding. Drinkers were turning their backs on the "brown spirits"...
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They began to suppose that beer and wine were somehow gentler than Scotch and other liquors. As the culture changed its attitude towards alcohol, Scotch seemed to take the biggest hit, Professor McCracken points out. Scotch enjoyed a bit of resurgence in the 1980's when Glenlivet and Glenfiddich were introduced into the market...
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