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Essay heading: Jack Welch and Transformational Leadership
 
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Issue: Business
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Date added: February 3, 2002
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No of pages / words: 12 / 3281
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Although GE was regarded by many as a model organisation, Welch recognised that new global competition and poor economic conditions had changed the game. He set about transforming and reinventing the company from top to bottom, with a goal to make GE “the world’s most competitive enterprise” (Krames, 2002)...
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He set about transforming and reinventing the company from top to bottom, with a goal to make GE “the world’s most competitive enterprise” (Krames, 2002). One of his first steps was to envision goals. In September 1981, in an internal GE publication, Welch articulated the corporate strategy that each division would be number one or number two in their industry, and that GE would remain lean, agile and able to respond to changes in its environment...
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