Michael had been a longtime fan of the sport of snowboarding, so when Jake approached him to head the creative department, it was not hard for Michael to come up with unique and creative ad campaigns for the new snowboarding company. One of Jager’s main contributions to Burton ads was that he never used the same logo twice...
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Jager consistently pushed his limitations to the max. He tried to create ads that had never been seen by the public. He wanted the ads to really capture the attention of his audience, so that they wouldn’t just skim over pages, rather they would become intrigued by the creative concepts and lay outs of the advertisements...
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