jergens

Essay specific features

 

Issue:

Business

 

Written by:

Mark S

 

Date added:

April 22, 2012

 

Level:

University

 

Grade:

B

 

No of pages / words:

14 / 3782

 

Was viewed:

5556 times

 

Rating of current essay:

 
Essay content:

Over the years, the Company has developed into a leading competitor in the soap and cosmetics industry. In 1901, Jergens expanded its business by purchasing the John H. Woodbury Company and the Robert Eastman Company. Woodbury sold its trademark and rights to a number of products including the highly popular "Woodbury Facial Soap"...
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The Eastman Company had produced a small line of perfumes, creams, and lotions. One of the formulas was singled out as superior to any other lotion currently on the market. Originally sold as "Jergens Benzoin and Almond Lotion Compound", its name was shortened to "Jergens Lotion" and it grew to become the largest selling hand lotion in America...
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