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jergens
Essay specific features
Written by:
Mark S
Date added:
April 22, 2012
Level:
University
Grade:
B
No of pages / words:
14 / 3782
Was viewed:
5556 times
Rating of current essay:
Essay content:
Over the years, the Company has developed into a leading competitor in the soap and cosmetics industry.
In 1901, Jergens expanded its business by purchasing the John H. Woodbury Company and the Robert Eastman Company. Woodbury sold its trademark and rights to a number of products including the highly popular "Woodbury Facial Soap"...
displayed 300 characters
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The Eastman Company had produced a small line of perfumes, creams, and lotions. One of the formulas was singled out as superior to any other lotion currently on the market. Originally sold as "Jergens Benzoin and Almond Lotion Compound", its name was shortened to "Jergens Lotion" and it grew to become the largest selling hand lotion in America...
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