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Essay

jet blue

Essay specific features

 

Issue:

Business

 

Written by:

Roland S

 

Date added:

September 24, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 503

 

Was viewed:

609 times

 

Rating of current essay:

 
Essay content:

All of this is was made by the airline genius, David Neelman. Neelman basically generated the concept of low fare air travel. He was the originator of the airline company's called Southwest and Easy Jet. Both airlines were the benchmarks of the new wave of air travel. Others like Delta and United were over pricing and not giving enough simple care to there customers...
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They looked past the little things which make there flyers happy. This is where Jet Blue created there competitive advantage. They started caring about the small details. Friendly flight attendants, good snack, and especially ahead of time entertainment. Jet Blue puts a great deal of money in satellite TV and supplies the flyers with an extensive amount of films so they actually enjoy the fights...
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