JetBlue will have a black face that communicates to its publics, both internally and externally. The spokesperson will be used in several ways. First, a press conference will be held. At this press conference, the spokesperson will admit fault and take full responsibility for the actions of the one that committed the acts of racism...
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Furthermore, the spokesperson will announce the disciplinary action that was taken by JetBlue towards the individual. During the press conference the spokesperson will denounce the actions of racism, denounce racism and elaborate in an eloquent manner that JetBlue will not tolerate racism. The second part of the press conference will discuss the diverse policies that are already in place at JetBlue...
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