Each individual brought in their expertise in their particular areas, and each wanted to start a company from scratch and do everything in the "right way." Before starting the hiring process, Ann Rhoades, Executive Vice President of Human Resources, wanted to take the best parts of human resources and incorporate them into JetBlue...
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She surveyed the top management team to define the core values they wanted for the organization. The results are the five core values for JetBlue: Safety, Caring, Integrity, Fun, and Passion. The only value that stands above the rest as a priority is safety. Without safety, any organization would have a very difficult journey to success...
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jet blue "The challenges and skeptics were many. Critics scoffed at our dream of creating a successful low-fare airline based in New York City. They said we'd never find quality employees, that no one would want to fly domestically from JFK, and that we'd never be able to offer both low fares and a product that includes new planes, leather seats and live satellite TV with DIRECTV programming...	2 / 287
Flying High With Jet Blue This growth is causing overcrowding in turn causing operational problems. Even though JetBlue faired most than other airlines in the aftermath of 9/11, most airlines have recovered significantly...	2 / 383
Jet Blue Marketing Mix The company gives each employee a sense of ownership in the operations. This value and respect bestowed on each employee translates into a motivated, productive workforce that focuses on customer satisfaction and exceeds consumer expectations...	3 / 618
JetBlue Capabilities Analysis For competitors in the industry, it is not costly to imitate this Airbus resource. I.T./Operations The information technology and operations structure of JetBlue is an intangible technology resource...	2 / 484