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Essay

JetBlue Airways: Can It Survive in a Turbulent Industry

Essay specific features

 

Issue:

Business

 

Written by:

Mae T

 

Date added:

September 19, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1081

 

Was viewed:

1485 times

 

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Essay content:

(Annual report, 2005) 2. Brief STEP (social, technological, economic political) analysis S. There are several social and cultural factors influencing the airline industry: the globalization, mergers between airlines, weather, September 11, 2001, wars with other nations. September 11 attacks on the World Trade Center have a harsh impact on the industry...
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It created fear among airline customers and a need for increased security. The security regulations resulted in long lines at the airports and flight delays, causing decrease in revenues. Airline mergers can cause the industry to experience big changes. If larger companies are created, they can either benefit from the mutual knowledge, brand, and management or suffer from reduced competition, therefore increase in fares and decrease in service quality...
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