For competitors in the industry, it is not costly to imitate this Airbus resource. I.T./Operations The information technology and operations structure of JetBlue is an intangible technology resource. JetBlue is proud of their nearly “paper-less” operations. A concept they perfected, e-ticketing, provides the customer with a unique and convenient airport experience...
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All pilots of JetBlue are provided with laptops to handle flight plans, checklists, and manuals. Along the same lines, fleet efficiency is high due to computerized maintenance logs and tracking. Technology advancements by JetBlue allow the airline to operate with an impressive “30 minute turnaround” per flight...
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jet blue "The challenges and skeptics were many. Critics scoffed at our dream of creating a successful low-fare airline based in New York City. They said we'd never find quality employees, that no one would want to fly domestically from JFK, and that we'd never be able to offer both low fares and a product that includes new planes, leather seats and live satellite TV with DIRECTV programming...	2 / 287
Flying High With Jet Blue This growth is causing overcrowding in turn causing operational problems. Even though JetBlue faired most than other airlines in the aftermath of 9/11, most airlines have recovered significantly...	2 / 383
JetBlue Capabilities Analysis For competitors in the industry, it is not costly to imitate this Airbus resource. I.T./Operations The information technology and operations structure of JetBlue is an intangible technology resource...	2 / 484
Southwest Southwest fostered a family-like culture where they took care of their employees very well. While JetBlue also placed a high value on their employees, JetBlue regarded some positions as temporary and implemented policies which discouraged employees from staying...	3 / 583