The IPO Process Jenkinson and Ljungqvist (2001) define 5 generic steps that are required to be undertaken in the process of raising equity through an IPO: Figure 2.1 – Five generic steps undertaken in the process of an IPO Each of the 5 steps are briefly discussed in the following section paying particular attention to the role of the investment bank and the pricing and allocation decision...
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The Choice of Market It is important to note that the act of ‘going public’ has two distinct requirements: • Investors who are willing to purchase the shares • Exchange regulatory conditions that companies must meet Historically, the first aspect of finding investors has not been of great concern, however, given the increasing levels of integration of global financial markets companies are able to select the market that best suits their requirements...
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Ipod This will allow the business to directly measure the success of the campaign by observing the sales rate of the promotional tool. Place Distribution channels – Apple Ipod will use indirect distribution where an intermediary organisation will be involved in the process...	2 / 428
Ipod Apple focused its development on the iPod line's unique user interface and its ease of use, rather than on technical capability. As of September 2007, more than 150 million iPods had been sold worldwide, making it the best-selling digital audio player series in history...	2 / 525
Apple Business Apple has sold about 22 million iPod digital music players and more than 500 million songs though its iTunes music store. It accounts for 82% of all legally downloaded music in the US...	2 / 303
Report 1 This includes a customer base that is devoted to the company and its brand, particularly in the United States. • Fortune magazine named Apple the most admired company in the United States • Strenghts: IPod Nano comes in 9 different colors, “Genius” feature (finds what you listen to and then finds artists of the same genre to make a playlist), ITunes, and is available in 8 &16 GB models...	2 / 340