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John H

Essay specific features

 

Issue:

Biographies

 

Written by:

Leonard W

 

Date added:

January 6, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

1 / 274

 

Was viewed:

2161 times

 

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Essay content:

Johnson used unconventional marketing techniques to help launch his first magazines. He would ask his friends to go to local stores and ask if they had Ebony Magazine in stock, in order to pique the storeowner's interest and prompt the owner to order a shipment of the magazine. Johnson's publications soon became a widespread success...
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Johnson's publications soon became a widespread success. Founded in 1942, Johnson's firm is the largest African American owned publishing company in the world. Johnson Publishing Company also publishes Black Star, Black World and Ebony Jr. magazines. Johnson served on the Board of Directors of Dillard's Inc...
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General issues of this essay:
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