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jollibee

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Megan W

 

Date added:

March 21, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1791

 

Was viewed:

6942 times

 

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Essay content:

The burger company serves millions of exactly identical sandwich each year in dozen of countries so that McDonald's customers can find their favourite BigMac taste wherever they go. McDonald's is used to reducing costs by having huge economies of scale. But on new markets, such as Philippines, this strength can turn into a weakness...
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But on new markets, such as Philippines, this strength can turn into a weakness. Indeed, as we said the tastes were not shaped by McDonalds, and the American juggernaut is not flexible enough to adapt to local customer needs. Jollibee, thanks to its smaller size, its local resources and understanding of the local tastes, took advantage of McDonald's lack of flexibility...
displayed 300 characters

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