Management knew they had several core competencies in product offerings, quality, and customer service as well as room for market expansion; growth potential for Jollibee appeared to be limitless. From 1975 until 1993 Jollibee's expansion was controlled and funded internally with franchises being managed by members of friends of the Tan family...
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During that time period, Jollibee opened 148 restaurants and was considered a dominate presence in the Philippine fast food market. Between 1985 and 1997, the company entered into a few select partnerships and 50/50 joint ventures expanding their market share to other Asian countries solidifying their commitment to become an international corporation...
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