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Essay

jollibee phenomenon

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Issue:

Social Issues

 

Written by:

William D

 

Date added:

March 3, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

22 / 5890

 

Was viewed:

6652 times

 

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Essay content:

Its products are No. 1 or strong No. 2 brands in their various categories. 100 Years of History Although Nestle products were already available in the Philippines as far back as 1895, it was not until 1911 that the Nestle and Anglo Swiss Condensed Milk Company was established with its first sales office in Calle Renta, Binondo...
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Eventually, sales branches were opened in Cebu and Zamboanga, indications of the continued acceptance of the Nestle brands among Filipino cosumers. The Company was forced to suspend its operations during World War II, but soon made a comeback after Liberation, under a new name: Filipro, Inc. It continued to import products such as MILO, NIDO powdered milk, MILKMAID and NESCAFE from other countries...
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