needs to address 2.Analysis of the US paint industry and Jones Blair Co.area 3.Recommandations and arguments Where and how to deploy marketing efforts among the various architectural paint coatings markets served by Jones Blair Co. in the southwestern united states. The US paint industry: Architectural coatings: 43% - general purpose paints - varnishes - lacquers OEM coatings: 35% - applied to original equipement during manufacturing Special purpose coatings: 22% - special applications - environmental conditions Outlook for Architectural Paint Coatings and Sundries: -Mature market with Long-term sales growth -Competition in the market is hard -Several small companies have competed succesfully against paint manufacturers Architectural coatings: Analysis by distribution, customers Distribution: mass merchandisers 50% specialty paint stores 36% lumberyard and hardware 14% 1000 outlets in the market Customers: Do-it-yourself consumers 50% Professional painters 25% Painting contractors 25% Jones Blair Company: -Regional paint manufacturer -Annual dollar sales had increased 4% over the past decade -JBC market share: 15% total dollar sales -In 1997, Sales volume $ 12 million Margin 9...
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needs to address 2.Analysis of the US paint industry and Jones Blair Co.area 3.Recommandations and arguments Where and how to deploy marketing efforts among the various architectural paint coatings markets served by Jones Blair Co. in the southwestern united states. The US paint industry: Architectural coatings: 43% - general purpose paints - varnishes - lacquers OEM coatings: 35% - applied to original equipement during manufacturing Special purpose coatings: 22% - special applications - environmental conditions Outlook for Architectural Paint Coatings and Sundries: -Mature market with Long-term sales growth -Competition in the market is hard -Several small companies have competed succesfully against paint manufacturers Architectural coatings: Analysis by distribution, customers Distribution: mass merchandisers 50% specialty paint stores 36% lumberyard and hardware 14% 1000 outlets in the market Customers: Do-it-yourself consumers 50% Professional painters 25% Painting contractors 25% Jones Blair Company: -Regional paint manufacturer -Annual dollar sales had increased 4% over the past decade -JBC market share: 15% total dollar sales -In 1997, Sales volume $ 12 million Margin 9...
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Title	Pages / Words	Save
Jones Blair - Strategic Marketing Management Companies who sell to contractors serving the home construction industry have aggressively priced their products to attract a higher number of consumers...	4 / 932
Jones And Blair This potential marketing strategy could not only increase sales but the product base. Advertising would be a fundamental tool to market the new line. A market-penetration strategy would be the best tool in order to break into the DIY market...	2 / 459
Jones Blair Case Study This decline is due in large part to the slow sales growth, but is also fueled by the necessity for continued expenditures in research & development and recent compliance standards set forth by the EPA...	4 / 1120
blair There is a pressure on the profit-margins with the 1999 paint cost-of-goods sold, including freight expenses, was 60 percent of net sales. The senior management of Jones ...	2 / 324