Focusing on advertising to build awareness, targeting a series of mentioned market segments (even further penetrating accounts), hiring more sales representatives, and lowering product prices were main topics of discussion. On the first topic at hand, efforts to build awareness via advertising may not be the most efficient way to reach Jones-Blair’s target audience...
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The suggested proposal of advertising through TV will take from the available advertising and sales budget. Because 3% of net sales are used for advertising expenses (as of 1999, this value is $24 million) and 45% of that amount is directed towards advertising and sales promotion towards consumers, this will mean that expenses must be increased by $350,000 to provide sufficient promotion (Exhibit 3)...
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Jones Blair Case Analysis needs to address 2.Analysis of the US paint industry and Jones Blair Co.area 3.Recommandations and arguments Where and how to deploy marketing efforts among the various architectural paint coatings markets served by Jones Blair Co...	2 / 372
blair There is a pressure on the profit-margins with the 1999 paint cost-of-goods sold, including freight expenses, was 60 percent of net sales. The senior management of Jones ...	2 / 324
Jones And Blair This potential marketing strategy could not only increase sales but the product base. Advertising would be a fundamental tool to market the new line. A market-penetration strategy would be the best tool in order to break into the DIY market...	2 / 459
Jonesblaircase (20M before) • In 1999, Cost of goods sold was 60% of net sales • Sales Reps = 1% of commission on sales; 3% is spent on sales and advertising, 2. Jones-Blair Segmentation • 80M/5...	3 / 622