The company also operates a very large Original Equipment Manufacturing (OEM) coatings division that sells its products world-wide. This market is outside the scope of this analysis but was worth mentioning because it does contribute to JB's bottom-line. ? In the counties that JB sells its architectural products, it is consistently one of the highest priced products...
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Despite being on the pricy side, it still manages to capture 15% of the sales volume in its market area. Of that 12 million in annual sales are split 50-50 between the immediate DFW and non-DFW counties. However its retail accounts find their largest portion of 60% in non-DFW areas. 2) MARKET SEGMENTS OF JB'S MARKET AREA JB's customers are segregated between two areas and are split between two types, making four segments that JB has a solid foot in...
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