Junk Mail And The Art Of Hype

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Tonya J

 

Date added:

July 25, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 1989

 

Was viewed:

4716 times

 

Rating of current essay:

 
Essay content:

However, much of it can probably be attributed to the desensitization against the effects of junk mail. Even the pictures they show have a lot to say about what they imply their audience is like. Perhaps the single most distinguishing quality of hype in junk mail is the typesetting. It's designed to catch the eye...
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It's designed to catch the eye. The words are usually big, huge in fact, telling you who they are and what they're selling. Anything that can be grasped at a quick glance, that will catch the eye, and that will present the product in an attractive light, will be displayed in big, bold letters. These aren't designed to inform you of their product, as such information can more easily and efficiently be presented in plain, normal-sized fonts...
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