K-Mart statistical research

Essay specific features

 

Issue:

Business

 

Written by:

Dexter C

 

Date added:

July 6, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

17 / 4639

 

Was viewed:

8305 times

 

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Essay content:

This report also shows the issues pertaining to its customers and the feelings towards K-Mart that are expressed by this customer base. Table of Contents Synopsis 2 Table of Contents 2 History 3 K-Mart's Problems 5 Merchandising 7 Findings 9 Research Strategy and Instrument 10 Survey Sample and Explanation 12 Comparative Look at Target and Wal-Mart 16 Budget 20 Survey Results 21 Conclusion and Recommendations 23 References 25 History K-Mart was an idea more than one hundred years ago, Sebastian Spering Kresge opened a five-and-dime store in downtown Detroit...
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The store that Kresge built has evolved into an empire of more than 1,800 stores and an Internet presence that reaches millions of customers. The K-Mart name has become a symbol of America, standing for quality products at low prices. When Kresge opened his first store in 1899, he sold everything for 5 and 10 cents...
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