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Essay heading: Kalevala Koru
 
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Issue: Business
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Date added: January 19, 1998
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No of pages / words: 7 / 1720
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Bronze jewellery contributed a large part of total production (70%). The silver and gold works accounted for 22 % and 8 % respectively. Almost the entire Kalevala jewellery range was available in both bronze and silver. Every year over 400 models were being produced, of which most were available in various forms, like pendants, earrings, necklaces, brooches, rings for girls and tiepins and cufflinks for men...
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The production process was so labour-intensive that in 1996 85 out of 143 employees worked for production section. With the joining of new CEO, Kalevala stepped into a new stage. By motivating employees, investing in production machines and R&D, focusing on three market segments which targeted young women, working women and loyal users and improving customer services which included re-adjusting salesmen' attitude towards retailers, automating administrative work, adapting to a changing environment, Marja Usvasalo managed to achieve best performances in the period from 4/1995 to 3/1996 with profit increased greatly by 39% compared with previous year though it had to be reaffirmed that from 1988 till 1996 period the corporate performances had been improving...
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Kalevala Koru   The marketing strategy about the products of company   Important Issues In Transforming A Company Into A Market-Driven Organization: Key Challenges To Adopting Market Orientation Within Modern Organizations.   MARKET POTENTIAL OF POWER TRANSMISSION & DISTRIBUTION PRODUCTS   How Companies Identify Attractive Market Segments And Choose A Target Marketing Strategy.   Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment   Padgett Paper Products Company   Explain How Technological Advances Have Helped Organisations Create Products/Services Best Suited To Customers Needs And How They Were Able To Communicate Effectively With Their Target Audience.   SPC Products Company   The Brita Products Company   Choosing Candidate Markets And Products When A Firm Goes International   Products, Services, and Prices in the Free Market Economy: Price Elasticity of Demand   Adapting products for foreign markets   PRODUCTS, SERVICES, AND PRICES IN THE FREE MARKET ECONOMY   Products, Services And Prices In The Free Market Economy  
 
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