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Essay heading: Kano Method
 
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Issue: Business
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Date added: May 31, 2006
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No of pages / words: 2 / 531
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I like it that way 2. It must be that way 3. I am neutral 4. I can live with it that way 5. I dislike it that way The answers are grouped into 5 categories which indicate the importance of each feature: Must-Be Features (M) – have to be present for customers to have any interest One-Dimensional Features (O) – features a customer expects, if present customer satisfied, if absent customer dissatisfied...
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In order to address the last two cons, companies should add an importance table to the questionnaire (shown on back) and should make sure they use target a specific audience rather than a broad cross-section of people who may have different preferences (ex. Cell phones needs of a Teenager vs. a businessman)...
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