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Essay heading: Kano Method
Essay specific features
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Business |
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| Date added: |
May 31, 2006 |
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| No of pages / words: |
2 / 531 |
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0 times |
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Essay content:
I like it that way
2. It must be that way
3. I am neutral
4. I can live with it that way
5. I dislike it that way
The answers are grouped into 5 categories which indicate the importance of each feature:
Must-Be Features (M) – have to be present for customers to have any interest
One-Dimensional Features (O) – features a customer expects, if present customer satisfied, if absent customer dissatisfied... displayed 300 characters
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In order to address the last two cons, companies should add an importance table to the questionnaire (shown on back) and should make sure they use target a specific audience rather than a broad cross-section of people who may have different preferences (ex. Cell phones needs of a Teenager vs. a businessman)... displayed next 300 characters
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