The context behind this scene that the advertiser is trying to portray is that in a family, there are working people, and at some point or another someone will be going away for work. When a person leaves, they need some type of communication back to their loved ones. AT&T is telling us that they will be there to provide that service...
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No matter where you are, you will have the five bars with you to help keep communication ties strong. The second scene is of a little girl carrying a briefcase and giving it to her dad. We can see that the father is about to go on a business trip and will be away from home for some time. The brief moment of bonding between a daughter and a father is a way for the advertiser to grab family’s attention in the commercial...
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