So, the product became unattainable for the average Indian consumer. 4. Faulty Distribution: a. The company focused only on the premium and middle level retail stores for its distribution. This decision put a large section of the Indian population out of its reach. The biggest mistake which the company committed was that it expected to change the Indian consumer habits rather than adapting according to them...
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2 Following were the various efforts made by Kellogg’s to revamp its marketing mix: 1. Product: a. The company launched its “fun-and-taste” brands Chocos and Frosties which met with considerable success. b. It also brought an Indian variant i.e. Mazza in local flavors like ‘Mango Elaichi’, ‘Coconut Kesar’ and ‘Rose’...
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