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Essay specific features
Written by:
Michael G
Date added:
April 5, 2015
Level:
University
Grade:
B
No of pages / words:
18 / 4891
Was viewed:
3464 times
Rating of current essay:
Essay content:
A RELATIONSHIP MARKETING PLAN 13
REFERENCES AND BIBLIOGRAPHY 27
16
BIBLIOGRAPHY: 16
ANNEXURES: 17
APPENDICES
Appendix A (Intersite's Current Organisational Structure)
Appendix B (Reporting Structure)
Appendix C (Intersite's Previous Organisational Structure)
Appendix D (The most important labour statutes)
Appendix E (Steps in Selection Process)
Appendix F (Recruitment Process)
Appendix G (Types and Structure of Rewards)
Appendix H (Training Needs Analysis)
Appendix I (Communication areas and Objectives)
Appendix J (Motivation)
Appendix K (Workforce Planning and Programming Process)
Appendix L (Succession Plan)
Appendix M (Harvard Model)
Appendix N (Strategic Directions)
Appendix O (Learning Organisation)
EXECUTIVE SUMMARY
Relationship marketing is a business philosophy, which aims to develop strong relationships with a range of stakeholders, such as suppliers, media, intermediaries and public organisations, as well as with customers...
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This can only be achieved by applying the Eight Concepts of Relationship Marketing on an ongoing basis. The company must ensure it has Market Strategies in place to help it achieve its objectives. Customer Bonding & Positioning allows a company to provide what the customer wants; thereby ensuring they have a better position in the market place than their competitors...
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