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Essay

KFC history

Essay specific features

 

Issue:

Business

 

Written by:

Nicholas K

 

Date added:

November 12, 2014

 

Level:

 

Grade:

A

 

No of pages / words:

5 / 1240

 

Was viewed:

1663 times

 

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Essay content:

In other international markets grow primarily through franchises, operated by local business people who understood local market. Company’s History of KFC: ? Harland Sanders (1952) created “Colonel Sanders Recipe Kentucky Fried Chicken” ? by 1960 more than 200 take-home retail outlets and restaurants (franchises) across the U...
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(business for producing alcoholic beverages) ? little experience in restaurant business. ? Conflicts between Colonel Sanders and Heublein management ? Sanders upset over poor quality control and restaurant cleanliness. ? Heublein sent in a new management team to redirect KFC’s strategy ? “back-to-the-basics”-strategy...
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