KFC vs McDonald's in Shanghai

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Arthur F

 

Date added:

July 4, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2433

 

Was viewed:

9397 times

 

Rating of current essay:

 
Essay content:

KFC and McDonald’s are the top two most popular western fast-food brands among many other restaurants, including some domestic brands of Chinese fast-food which copied the Western service model. Consumers in Shanghai are giving importance to food, service, environment, price, convenience, brand and promotion in evaluating fast-food restaurants...
displayed 300 characters

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KFC and McDonald’s are the top two most popular western fast-food brands among many other restaurants, including some domestic brands of Chinese fast-food which copied the Western service model. Consumers in Shanghai are giving importance to food, service, environment, price, convenience, brand and promotion in evaluating fast-food restaurants...
displayed 300 characters

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