By choosing third alternative company can start open new retail Asian food stores and restaurants under strong Kikkoman brand name. Worldwide Kikkoman should make stronger its positions in soy sauce market, because demand is growing rapidly.
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Symptoms: - Market in Japan is mature and declining - Company's US factories is the most effective outside the Japan - US market grows approx 10% annually - Asian foods are becoming more and more popular in the US food market Alternatives: 1. Company's market could be expanded by producing other oriental food products PROS: + Very high potential market & unlimited growth + New customer groups and market CONS: - Strong competition - High investments 2...
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