7. Interpret the results of your EVA calculation. If you had to choose between Coca Cola Co. and Pepsi Co, which one would you choose? Why? • Both Firms EVAs are increasing from 2001 to 2003 • EVAs of Coca Cola is significantly higher than those of PepsiCo...

The company produces concentrate, which is then sold to various licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners...

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It also dropped prices of its 300-ml bottles, which prompted its competitors to follow suit. Coca-Cola recognized the need to consume beverages besides soda so it introduced its brand of bottled water...