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Essay

Kinko's

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Issue:

Business

 

Written by:

Martin S

 

Date added:

January 28, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 396

 

Was viewed:

2043 times

 

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Essay content:

The Retail segment was a shrinking market with the rate of decline expected to accelerate with technology substitution, while Commercial Business, encompassing both FM and non-FM, was a large and growing market. So, Kinko’s would absolutely have to focus on Commercial Business to maintain growth. How should Kinko’s position itself to achieve this focus? The competitor analysis is readily available from Exhibit 8, which compares Kinko’s vs competition on various criteria...
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So, Kinko’s would absolutely have to focus on Commercial Business to maintain growth. How should Kinko’s position itself to achieve this focus? The competitor analysis is readily available from Exhibit 8, which compares Kinko’s vs competition on various criteria. It is notable that Kinko’s scores lower than its competition on a lot of criteria regarded as important (Price, quality, speed, experience) and scores higher than competition on online order placement, variety of products and multiple locations, criteria not very important in the Commercial/FM business...
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