KitKat

Essay specific features

 

Issue:

Business

 

Written by:

Jason M

 

Date added:

July 25, 2011

 

Level:

 

Grade:

C

 

No of pages / words:

4 / 1072

 

Was viewed:

415 times

 

Rating of current essay:

 
Essay content:

However, there are some company's weaknesses which would bring some threats for KitKat. The SWOT analysis: Its major and minor strengths of KitKat: 1. Strong team work. 2. The business is well-established; company has enough financial strength to keep up with the advertisement and promotions of the product...
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Its company is working on the brand image and its brand will maintain clear position in order to prevent cannibalization. 4. The company has been positioned of number one brand in 1999 in UK. 5. The company believes long-term brand which means it will bring competitive advantage to KitKat over their competitors...
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