Kkd

Essay specific features

 

Issue:

Business

 

Written by:

Jessica B

 

Date added:

February 23, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 749

 

Was viewed:

7446 times

 

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Essay content:

The shops are popular for glazed doughnuts that are served fresh and hot out of the fryer. In addition to its original glazed variety, Krispy Kreme serves cake and filled doughnuts, crullers, and fritters, as well as hot coffee and other beverages. Almost three-fourths of the company's stores are franchised...
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Almost three-fourths of the company's stores are franchised. Krispy Kreme also markets its doughnuts through grocery stores and supermarkets. Krispy Kreme competes primarily on its quality, brand and unique way of manufacturing and selling doughnuts on-premises. Krispy Kreme competitors include: • Dunkin • Starbucks • Tim Horton’s Krispy Kreme Doughnuts – Strategies Krispy Kreme should focus to pursue these strategies; Market development: Krispy Kreme should consider partnering with a hotel chain, college campus, or other complementary outlet, in addition to current operations...
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