Kmart Striving For a Comeback

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Issue:

Business

 

Written by:

Brian M

 

Date added:

April 6, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1376

 

Was viewed:

4066 times

 

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Essay content:

Financial Kresge’s 5 and 10 cent pricing strategy appealed to turn of the century working families and allowed him to expand the S.S. Kresge Company chain to 85 stores with $10 million in sales by 1912. • Harry Cunningham (1959- 1972) A. Operation Cunningham opened the first Kmart full-line discount store in Garden City, Michigan, in 1962...
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Marketing The new store concepts that included a wider variety of household items and apparel than what was found in five and dimes. C. Financial S. Kresge Company operated 753 Kresge variety stores and 162 Kmart full-line discount stores with combined annual sales of over $1 billion. • Bernand Fauber (1972-1987) A...
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