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Essay heading: kone
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Business |
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| Date added: |
November 30, 1999 |
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| No of pages / words: |
2 / 415 |
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0 times |
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Essay content:
Although, it is foreseeable that the inevitable erosion of current product line by the launch of MonoSpace®, the overall market share of KONE will increase.
Third, learning from Netherlands experience, we should market MonoSpace® through individual customer meetings, presentations, and articles publishing...
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However, it is notable that the 60%~70% of all elevators sold in Netherlands were geared traction. On the other hand, 90% in United Kingdom, where the launch of MonoSpace® is not successful is hydraulic system. Does this mean most customers regard MonoSpace® as a substitution of geared traction elevator? If so, should we educate our customers that they can use MonoSpace® to replace both hydraulic and geared traction system?
In summary, low price, gaining market share is the main axle of the launch of MonoSpace® in Germany...
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