This is information marketing • Ideas like the buyer of a drill are really buying a hole. Church should market itself as a place of worship or a community center. Eight different states of demand: • Negative demand: if a major part of market dislikes the product and may even pay a price to avoid it – vaccinations, gall bladder operations etc...
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Marketing task is to analyse why the market dislikes the product and whether a marketing program can change beliefs and attitudes. • No Demand: Target consumers may be unaware of or uninterested in the product. Ex. College students may not be interested in foreign language courses. Marketing should look for ways to benefit others with their product and of course thus sell their product • Latent demand: Market feels strong needs for some products like harmless cigarettes...
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Consumer Buying Decision These factors are often inherent in our values and decision processes. SOCIAL factors include groups (reference groups, aspirational groups and member groups), family, roles and status...	1 / 256
mr. This ties in with the market-nicher strategies of positioning your product. Choosing the right consumers means choosing the right niche or click of consumers who have a common demand or want for products and services...	2 / 288
Consumer Behaviour You may even actually examine the product before you decide to purchase it.	1 / 260
Marketing Summary Besides, it also can help the consumer to make decision which brand of the mineral water that they want to demand. For example, after the consumers do research for all the brands of the mineral water and they found that Spritzer company has produces natural mineral water which is rich in orthosilicic acid (OSA) and beneficial to health...	4 / 931