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Essay

Krispy Kreme Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Bryan S

 

Date added:

May 17, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

20 / 5420

 

Was viewed:

3053 times

 

Rating of current essay:

 
Essay content:

But the SEC began probing Krispy Kreme's accounting for franchise buybacks and is now facing shareholder lawsuits for inflating profits. Senior management officials allegedly knew of the problems, but continued to pad sales figures by doubling doughnut shipments to wholesale customers at the end of fiscal quarters, according to lawsuits...
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all in the face of slowing sales and market saturation." In addition, the lawsuit claims,CEO Scott Livengood, former COO officer John W. Tate and former CFO Randy S. Casstevens - "unloaded more than 475,000 shares of Krispy Kreme stock for proceeds of $19.8 million", while fully aware sales were declining since January 2003...
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General issues of this essay:
Krispy Kreme Krispy Kreme Analysis Krispy Kreme Analysis Krispy Kreme Case Analysis Krispy Kreme's external analysis Krispy Kreme Krispy Kreme Krispy Kreme krispy kreme/external analysis Marketing Analysis - Krispy Kreme SWOT Analysis Krispy Kreme Swot Analysis For Krispy Kreme Krispy Kreme Analysis Krispy Kreme Spike Lee Analysis
 

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