Krispy Kreme Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Johnnie M

 

Date added:

June 21, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2615

 

Was viewed:

438 times

 

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Essay content:

The popularity of the product not only caused KKD to become a factory-like retail store but also led to the franchise of more stores to mostly franchisees. It was later purchased by Beatrice Foods, in 1973, who expanded it to 100 locations. Beatrice Foods also “introduced other products such as soups, sandwiches, and cut costs by changing the appearance of stores and substituting cheaper ingredients”...
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Beatrice Foods also “introduced other products such as soups, sandwiches, and cut costs by changing the appearance of stores and substituting cheaper ingredients”. The business however did not flourish as expected, and was sold to a group of franchisees led by Joseph McAleer in 1982 for $24 million...
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