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Essay

Krispy Kreme Doughnuts

Essay specific features

 

Issue:

Business

 

Written by:

Carrie C

 

Date added:

February 26, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 544

 

Was viewed:

7922 times

 

Rating of current essay:

 
Essay content:

Best known for their fresh, glazed, yeast-raised doughnuts, known as "Hot Original Glazed", Krispy Kreme also make more than a dozen other varieties of yeast-raised and cake doughnuts. But the company is currently going through financial turmoil along with possible earnings management. Krispy Kreme Doughnuts recently announced that they are slashing 125-130 jobs, the vast majority in Winston-Salem...
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The company is eliminating one-fourth of their staff in order to cut costs. Also, they recently sold their corporate jet to a Wilmington company for $30.5 million. It is evident that the donut empire is suffering from liquidity and cash flow problems. Some investor argue that they didn't see this coming because the once highly profitable, ever expanding company, seemed incapable of fiscal failure...
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General issues of this essay:
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