Instead of airing previously seen commercials fitted for the Western markets with for example Britney Spears fronting the product, Pepsi and Coca Cola have picked up on popular sports and the lifestyle of the Indians. Just because the target market which the advertisements are created for is the same in India and America, it might not appeal to the target market in both countries because of the cultural differences...
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Just because the target market which the advertisements are created for is the same in India and America, it might not appeal to the target market in both countries because of the cultural differences. By putting the extra money down and customizing their Indian advertisement campaigns to the new culture at hand, both companies will have ad campaigns that will appeal to their around their own culture...
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