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Essay specific features

 

Issue:

Business

 

Written by:

Keith N

 

Date added:

June 20, 2016

 

Level:

University

 

Grade:

 

No of pages / words:

2 / 415

 

Was viewed:

3745 times

 

Rating of current essay:

 
Essay content:

The name actually came from the first letters of Ingvar Kamprad, his farm Elmtaryd where he was raised, and those of his native village Agunnaryd, but IKEA is known throughout Europe, Scandinavia, and North America as a furniture company with great designs, good quality, and low prices. IKEA mastered the value chain through three different parts of it: unique design capabilities, unique sourcing, and tightly controlled logistics...
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IKEA mastered the value chain through three different parts of it: unique design capabilities, unique sourcing, and tightly controlled logistics. IKEA’s Mission: “To offer a wide range of home furnishing items of good design and function, at prices so low that the majority of the people can afford to buy them...
displayed 300 characters

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