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Essay heading: Lancome in China
 
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Issue: Business
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Date added: September 15, 2004
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No of pages / words: 5 / 1374
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During the Cultural Revolution the Red Guards were hostile to makeup precisely because it was so deeply rooted in Chinese culture. Anthropologists may debate the origins of the bulging makeup bags of the contemporary Middle Kingdom. But where everyone agrees is that the dowdy days of Maoism are long gone - looking good is once again big business in China, and the major brands have been quick to grab a piece of the action...
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During the Cultural Revolution the Red Guards were hostile to makeup precisely because it was so deeply rooted in Chinese culture. Anthropologists may debate the origins of the bulging makeup bags of the contemporary Middle Kingdom. But where everyone agrees is that the dowdy days of Maoism are long gone - looking good is once again big business in China, and the major brands have been quick to grab a piece of the action...
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