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Essay heading: LAND ROVER NORTH AMERICA, INC.
 
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Issue: Business
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Date added: December 10, 1999
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No of pages / words: 14 / 3677
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This growth is primarily due to the 15.5 percent growth of light trucks from 4,655,043 units in 1992 to 5,378,121 units in 1993 and within this category the 18.6 percent growth of SUVs from 1,182,699 units in 1992 to 1,402,558 units in 1993. Technological Changes Emissions, Fuel efficiency, Alternative power sources, Safety, Navigation devices, Legal/Regulatory Issues, Emissions, Fuel economy standards, Safety such as bumpers, seat belts and airbags, Brand and trademark development protection, Tariffs and taxes, Content of ads and commercials...
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After adding in the Jeep Wrangler, Jeep unit sales in 1993 totaled 403,655 units or 28.8 percent of the total SUV market. The Jeep Grand Cherokee had the highest ad recall of 46 percent and an overall opinion at 80 percent, tied with the Ford Explorer, when compared to major SUV brands. In 1994 Jeep spent $105...
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