This would not be sustainable in the long run and KL would be force to choose another price given that LAL has price set at 1100. It would be be best if LAL could talk to the people from KL and decide on the price or else set unilaterally price at 1300 and wait that KL realize that in order to maximize their benefits its best strategy is to set price at 1400...
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The objective is to “run them out of the market”. It is a poor strategy given that there is a price inelasticity of demand so competing in prices is hurting performance at the expense of share. Moreover, it is a usual practice in San Huberto for importers to divide their order between both shipping lines, so lowering prices makes it even riskier since it is more difficult to run them off the market...
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