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Essay

Levi’S Case: Personal Pair

Essay specific features

 

Issue:

Business

 

Written by:

Morris O

 

Date added:

January 10, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 431

 

Was viewed:

3189 times

 

Rating of current essay:

 
Essay content:

The proposal would reduce inventory and distribution cost while providing customers with a differentiated product. Also being the first in the Mass Custom market would also reinforce its history of being the first comer in the industry. Even with the 10% in growth in the market, Levi’s net income has dropped 35% due to high levels of competition...
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Many of Levi’s competitors have moved their production over seas to reduce cost. Levi refused to do this because they wanted to keep their image as a “US- made” “social conscience” company that “provided generous salary and benefits.” This kept Levi from competing on a cost basis. Also, Levi could not compete on a premium base since their brand name was pulling less and less influence while new brand names coming out as premium...
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