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Essay heading: Lg In India
 
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Issue: Business
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Date added: October 7, 1998
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No of pages / words: 28 / 7737
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When it started off, within a space of five months it was able to complete its nationwide launch. Most other companies took at least two years to complete their all-India launch. Most other players had ignored the East but LG didn’t. Today, 20% of its turnover comes from the East. The rural market accounts for 30% of its sales and it hopes to increase it to 50%...
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Today, 20% of its turnover comes from the East. The rural market accounts for 30% of its sales and it hopes to increase it to 50%. LG has emerged as India’s second largest consumer electronic brand, next only to BPL, which clocked sales of almost Rs. 1,800 crores in 1999. LG's turnover for the same period accounted to around Rs...
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